How a shock cancer diagnosis made me an even better charity copywriter
It was a hot summer morning in February, 2022. I’d been called into hospital for a second...
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10 tips to create impactful copy for a charity website
When it comes to running a successful charity, a well-crafted charity website is essential for...
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Four non-negotiables for an effective website, and the ONE reason your website will let you down.
If you’ve poured your heart, soul and marketing budget into building a schmick and fancy...
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How a Sunshine Coast copywriter adds value to your business
When we live in an area as beautiful as the Sunshine Coast, Queensland, we can’t help but wake up...
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How regular content marketing could take your business to the next level, and tips to help you get there!
Content marketing is a powerful tool that bridges the gap between your business and your target...
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“It’s easy for you to say.” Are your words falling on deaf ears?
A few weeks ago, I was chatting with a friend and encouraging her to quit her job. A bit dramatic,...
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How writing an eBook will help grow your business and make you more money!
Writing an eBook requires patience, skill, and a whole lot of time. It’s one of those tasks...
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Seven things you should never say to a marketing copywriter (inspired by real life events!).
The marketing copywriter in your team is likely to be the one who sits there in team meetings...
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Publishing a viral blog post: Are you prepared for the backlash?
Six ways to make sure your website is ready for the stampede if your blogging goes viral! A couple...
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How to write a job description to find the ideal candidate for your employment opportunity.
How to write a job description to attract the ideal candidate! You might think you know how...
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Ten reasons your website copy is letting you down…and how you can fix it today!
In some professions, people talk about the sights they see when they’re on the job; airline...
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Seven ways posting regular blogs on your website will build your business and make you money!
Ten years ago, if you had a ‘blog that went viral’ the first thing you’d do is call...
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Australian Writers’ Centre Graduate
