An online presence is a modern-day non-negotiable for today’s small business owner.
While businesses may have previously relied on referrals, reputation or a standout product to make sales, those methods are no longer viable as standalone methods to attract the new customers required to run a profitable business.
According to SEO experts Locally Connected, 92% of internet searchers will pick businesses that appear on the first page of Google.
Whether you’re a hairdresser, accountant, personal trainer or plumber, if you don’t have a website, Facebook page and Google My Business profile, there’s no online evidence your business even exists. This leaves the average Google searcher – and your ideal customer – to find your competitor online instead.
If you’re overwhelmed at where to start, a Copywriting Essentials Package provides all the content you need to establish a consistent online presence.
Including short and long business descriptions, key messaging, a business tagline and USP (unique selling proposition), when setting up or optimising your online profiles, all you need to do is ‘copy and paste’ from our ‘essentials’ document.
Use business descriptions and key messaging in:
- Facebook business page
- LinkedIn Profile
- Online directories
- Any about us sections
- Google My Business profile
- Social media marketing
Copywriting Essentials Package inclusions:
- One tagline
- Short business description (two sentences)
- Long business description (two paragraphs)
- USP (unique selling proposition)
- 10 key messages in brand voice
Total cost: $440
Additional services available:
- Website copy – $154 per page
- Blog posts (500 words) – $132
- DL brochure copy – $264
- Monthly content package – prices available on request
Benefits of a Copywriting Essentials Package:
- Build a strong and credible brand with consistent messaging across all channels
- Refer to key messaging to strengthen online service offering
- Save time when creating online profiles
- Use messaging in-house to create clarity around company objectives
- Make sure all online marketing and social media posts are relevant
To find out how you can establish or optimise your online presence with a Copywriting Essentials Package, call Jo on 0422 053 199 today.
*terms and conditions may apply.