Four non-negotiables for an effective website, and the ONE reason your website will let you down.
If you’ve poured your heart, soul and marketing budget into building a schmick and fancy...
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Category: Copywriting
How regular content marketing could take your business to the next level, and tips to help you get there!
Content marketing is a powerful tool that bridges the gap between your business and your target...
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“It’s easy for you to say.” Are your words falling on deaf ears?
A few weeks ago, I was chatting with a friend and encouraging her to quit her job. A bit dramatic,...
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How writing an eBook will help grow your business and make you more money!
Writing an eBook requires patience, skill, and a whole lot of time. It’s one of those tasks...
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Seven things you should never say to a marketing copywriter (inspired by real life events!).
The marketing copywriter in your team is likely to be the one who sits there in team meetings...
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Publishing a viral blog post: Are you prepared for the backlash?
Six ways to make sure your website is ready for the stampede if your blogging goes viral! A couple...
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How to write a job description to find the ideal candidate for your employment opportunity.
How to write a job description to attract the ideal candidate! You might think you know how...
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Ten reasons your website copy is letting you down…and how you can fix it today!
In some professions, people talk about the sights they see when they’re on the job; airline...
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Seven ways posting regular blogs on your website will build your business and make you money!
Ten years ago, if you had a ‘blog that went viral’ the first thing you’d do is call...
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How hiring a professional copywriter is guaranteed to make you more money (without you lifting a finger!)!
When I told people that I was leaving my safe, secure, passion-invoking job to start a business...
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Attention not-for-profits! Five ways hiring a copywriter will increase charitable income
Attention not-for-profit organisations! Five ways charity copywriting is guaranteed to increase...
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Australian Writers’ Centre Graduate
