In November 2014, I stepped a tentative foot into a gym for the first time in my life.

Aged 35, I was unconditioned, lacked confidence and was riddled with anxiety.

While I wasn’t excessively overweight, as an ex-smoker who knew zilch about nutrition, my insides were a mess.

I’d struggled with my weight since I was a kid and was caught in a cycle of yo yo dieting and binging which was taking its toll on my health. 

Something had to be done to get my health back in check. As a first-time exerciser, I was terrified of the gym and everything and everyone in it!

While those early sessions were some of the most painful 45 minutes’ of my life, from my first PT session, I started to learn what it meant to be healthy and felt the benefits of consistent exercise immediately including:

    • Better sleep
    • Stronger immune system
    • Clearer skin
    • Reduced anxiety
    • Nutrition knowledge
    • More energy
    • Better mental clarity
    • Increased confidence

Almost five years later, I’ve never looked back.

When Words and the Bees was founded in early 2016, everyone told me I needed to pick a niche. To specialise and offer a dedicated service to one industry or area.

I never specialised completely, but understanding how much regular exercise can completely turn someone’s life around, health and wellbeing have always been a huge passion of mine and I’ve always jumped at any opportunity which allows me to use my words to encourage people to exercise.

Last year, I was approached by a client who was working on a small, online resource to encourage people into an exercise program and needed help with the copywriting element.

Dream job!!

With my client’s personal training and wellness expertise and my passion for helping people improve, the project grew and grew. The copywriting element was finally completed in April of this year…a full NINE MONTHS after we started (trust me, this one was HUGE!).

And that’s what passion, creative vision and a way with the written word can achieve.

The finishing touches are currently being added to the project and it’s still under wraps until the launch date, but I can’t wait to share with you.

In the meantime, here’s what Nadine had to say about working with Words and the Bees:

“Jo is an incredible writer and took a very methodical approach to understand our business and what it was we wanted, and in the tone and manner we wanted it delivered.

The project deliverables were always completed to a high professional standard ahead of time. Jo was incredibly responsive and brilliant at articulating what I and my team wanted. It’s clear that Jo and Words and the Bees offers unparalleled copywriting services to their clients.

As a business, she takes utmost pride and dedication in standing out among the competition and taking immense pride in providing superior copywriting services to the marketing community and business owners. Thank you Words and the Bees – My team and I cannot recommend you more highly! Nadine Muller.

Nadine Muller

Development Manager, Project XXXXX

To find out more about health and fitness copywriting from Words and the Bees (including website copywriting, blogs for business, eGuides and exercise programs), call Jo on 0422 053 199 or email