When we live in an area as beautiful as the Sunshine Coast, Queensland, we can’t help but wake up every day inspired to create effective copy and content for local clients and those interstate or overseas.
As a full-service Sunshine Coast copywriter, Words and the Bees copywriting services include SEO copywriting, blog writing, website copywriting and social media content and management. Ghost writing is also available where we don’t share publicly that words aren’t your own.
Now, you may be thinking that you or someone you know can write really well and could create your content for you.
Well, yes and no.
Copywriting is not just one skill. It’s a set of skills that exist across different genres and writing types. For example, report writing as opposed to persuasive speeches, a novel as opposed to a short story or poetry. Each writing task requires a different set of skills. It is harder to find someone who can effortlessly switch from copywriting to creative writing to producing technical content for an IT website.
This is why copywriters and content creators have studied and trained in their particular skill set of writing for websites and social media.
Copywriters and content creators keep their fingers on the pulse of the online world to stay up-to-date on changing conditions, writing styles, what a specific market is looking for, and the algorithms used by search engines.
If you’re fortunate to run a business from SE Queensland, your Sunshine Coast copywriter will usually have local knowledge, marketing training and be able to access current research. They will also need to know the sector in which their clients conduct business whether that’s fashion, IT, building and renovations or home repairs.
A good copywriter will have a knowledge base, but a great copywriter will supplement their inherent knowledge with in-depth research. When copy or content is written by a professional copywriter, the words are created to engage with the audience, taking advantage of various strategies that have been proven to increase sales volume. There is even a special writing skill set employed in writing for non-profit organisations, as opposed to businesses whose aim is to sell.
How to work with a Sunshine Coast copywriter
With each project undertaken by your Sunshine Coast copywriter, for a new client, the writer will do some initial research and ask the business owner to complete a brief to find out exactly where they are positioning themselves in the market. The brief also involves learning about the business brand and the short and long-term objectives expected from copywriting.
Once the brief has been completed, the work will be scheduled and copywriting will begin. The copywriter will then carry out research and start to create content your business will be proud of.
Words and the Bees is a Sunshine Coast copywriter experienced in a range of copy and content writing services to meet our clients’ needs. We are thorough, making sure copy is created and edited to suit your requirements. If you need quality content or copywriting for your Sunshine Coast business or charity, call Words and the Bees on 0422 053 199.
